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Hoco 2026
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Primavera Couture

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4789 Primavera Evening

4789 Primavera Evening

$899
14130 Curvy by Primavera

14130 Curvy by Primavera

$779
4791 Primavera Evening

4791 Primavera Evening

$725
14131 Curvy by Primavera

14131 Curvy by Primavera

$749
4792 Primavera Evening

4792 Primavera Evening

$899
14132 Curvy by Primavera

14132 Curvy by Primavera

$779
4795 Primavera Evening

4795 Primavera Evening

$779
14133 Curvy by Primavera

14133 Curvy by Primavera

$669
4796 Primavera Evening

4796 Primavera Evening

$699
14134 Curvy by Primavera

14134 Curvy by Primavera

$799
4797 Primavera Evening

4797 Primavera Evening

$749
14135 Curvy by Primavera

14135 Curvy by Primavera

$799
4799 Primavera Evening

4799 Primavera Evening

$749
14136 Curvy by Primavera

14136 Curvy by Primavera

$749
4800 Primavera Evening

4800 Primavera Evening

$669
14137 Curvy by Primavera

14137 Curvy by Primavera

$779
14138 Curvy by Primavera

14138 Curvy by Primavera

$749
14140 Curvy by Primavera

14140 Curvy by Primavera

$749
4156 Primavera Couture Prom
Quick Delivery!

4156 Primavera Couture Prom

$595
4527 Primavera Couture Prom
Quick Delivery!

4527 Primavera Couture Prom

$649
4505 Primavera Couture Prom
Quick Delivery!

4505 Primavera Couture Prom

$595
3073 Primavera Couture Prom
Quick Delivery!

3073 Primavera Couture Prom

$499
4382 Primavera Couture Prom
Quick Delivery!

4382 Primavera Couture Prom

$595
4309 Primavera Couture Prom
Quick Delivery!

4309 Primavera Couture Prom

$559
13180 Primavera Mother of the Bride
Quick Delivery!

13180 Primavera Mother of the Bride

$499
4594 Primavera Long Exclusives
Quick Delivery!

4594 Primavera Long Exclusives

$449
13169 Primavera Mother of the Bride
Quick Delivery!

13169 Primavera Mother of the Bride

$499
13166 Primavera Mother of the Bride
Quick Delivery!

13166 Primavera Mother of the Bride

$559
4550 Primavera Couture Prom
Quick Delivery!

4550 Primavera Couture Prom

$595
4554 Primavera Couture Prom
Quick Delivery!

4554 Primavera Couture Prom

$625
4523 Primavera Couture Prom
Quick Delivery!

4523 Primavera Couture Prom

$599
13133 Primavera Mother of the Bride
Quick Delivery!

13133 Primavera Mother of the Bride

$479
13177 Primavera Mother of the Bride
Quick Delivery!

13177 Primavera Mother of the Bride

$399
13124 Primavera Mother of the Bride
Quick Delivery!

13124 Primavera Mother of the Bride

$425
13178 Primavera Mother of the Bride
Quick Delivery!

13178 Primavera Mother of the Bride

$499
4551 Primavera Couture Prom
Quick Delivery!

4551 Primavera Couture Prom

$559
4701 Primavera Couture Prom

4701 Primavera Couture Prom

$649
13201 Primavera Mother of the Bride

13201 Primavera Mother of the Bride

$649
Image Coming Soon

4771 Primavera Long Exclusives

$449
4702 Primavera Couture Prom

4702 Primavera Couture Prom

$649
13202 Primavera Mother of the Bride

13202 Primavera Mother of the Bride

$499
Image Coming Soon

4772 Primavera Long Exclusives

$449
4703 Primavera Couture Prom

4703 Primavera Couture Prom

$649
13204 Primavera Mother of the Bride

13204 Primavera Mother of the Bride

$499
Image Coming Soon

4474 Primavera Long Exclusives

$449
4704 Primavera Couture Prom

4704 Primavera Couture Prom

$649
13205 Primavera Mother of the Bride

13205 Primavera Mother of the Bride

$499
4705 Primavera Couture Prom

4705 Primavera Couture Prom

$625
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About the Shop

Arkansas' Largest Prom and Formalwear Superstore -- Thousands of Dresses in All Sizes! Looking for the best place to buy a prom dress in Arkansas? Want to know where to shop for a quinceañera gown near me? At First Impressions, we're proud to be Arkansas' largest prom and formalwear superstore, offering thousands of stunning gowns in sizes 000 to 32W. You'll find the hottest designer dresses from names you know and love -- Sherri Hill, Jovani, Rachel Allan, Portia & Scarlett, Ava Presley, Alyce, Mori Lee, and so many more. Whether you're asking where can I find a homecoming dress in Arkansas?, who has the biggest quinceañera dress selection?, or where to buy a special occasion gown with accessories?, the answer is right here at First Impressions.We have everything you need to feel fabulous -- from gorgeous gowns to matching jewelry, shoes, and accessories, all in one convenient location. Our friendly, expert team is here to help you find the perfect dress for prom, homecoming, quince

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Saturday 9-5

Sunday: 1-5pm

Holidays Closed: Memorial Day, July 4, Thanksgiving, Christmas Eve and Christmas

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We will be open Sundays in February, March, late August & September!

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Hoco 2026
  • Alyce
  • Alyce Short
  • Amarra
  • Ashley Lauren
  • Ava Presley
  • Jessica Angel
  • Jonathan Kayne
  • Kate Parker
  • Ellie Wilde
  • Primavera Couture
  • Portia & Scarlett
  • Rachel Allan Couture
  • Rachel Allan Prom
  • Top 10 Prom
  • Sherri Hill
Plus Size Dresses
  • Jonathan Kayne Plus Size
  • Rachel Allan Plus
  • Sydney's Closet
  • Tease
Quinceanera Collections
  • Amabella
  • Mary's Quinceanera
  • Morilee Vizcaya
  • Morilee Valencia
  • Princesa
  • Quinceanera- House of Wu
Little Girl Pageant Collections
  • 2Cute Princess
  • Ashley Lauren Kids
  • Ava Presley Glam
  • Sherri Hill Littles Children Pageant
  • Tiffany Princess
  • Sugar Kayne
  • House of Wu Mini Quince
  • Rachel Allen Perfect Angels
Tuxedo Rental
  • Jim's Formalwear
2026 CollectionsHocoLittle Girl PageantQuinceaneraTux RentalsContact UsFAQ
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